How To Monetize A Creative Podcast With Joanna Penn On Podcraft

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We recommend checking out this article: https://www.thecreativepenn.com/2018/05/18/how-to-monetize-a-creative-podcast-with-joanna-penn-on-podcraft/

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I started The Creative Penn Podcast in March 2009 as a way to meet other writers and learn about the world of publishing and book marketing.

Back then, I had no idea that it would become a source of income as well as a key part of my non-fiction book marketing strategy.

If you’re interested in podcasting, you might find this interesting.

In this interview on Podcraft with Colin Gray, I talk about ways to monetize a podcast.

Click here to listen to the episode.

We discuss:

How I almost gave up the podcast in 2015
<img class="alignright wp-image-27075" src="https://www.thecreativepenn.c…

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New! Customize Textbox Colors, Table Captions, and Other Improvements to Pressbooks

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We recommend checking out this article: https://pressbooks.com/blog/new-customize-textbox-colors-table-captions-and-other-improvements-to-pressbooks/

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We’ve made a few tweaks and improvements to Pressbooks that we think you’ll be happy about! Collapsible sections First, the following themes now have an option to collapse subsections within a chapter in the webbook: Asimov Clarke Jacobs McLuhan This will be particularly useful for books in which chapters contain many large subsections. With subsections closed: Book chapter with subsections closed…

Source

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The Isolated Sentence Test

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We recommend checking out this article: http://blog.bookbaby.com/2018/05/isolated-sentence-test/

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By BookBaby author Dawn Field

Open a book you love to a random page and read one isolated sentence. Can you hear the author’s voice? Does it evoke an emotion? Does it draw you in? Now open your own work. How does it fare?

There are so many things that go into writing an enjoyable book. Chief among them is the ability to make stellar word choices and form beautiful sentences.

Much has been written about sentences. Lists of favorite sentences abound, including the longest and shortest, with opening and closing lines getting special attention. But in a great book, every sentence carries its own weight. Each is a stepping stone on a wondrous path.

The overarching factor that contributes to good sentences is the writer’s voice. Great writing flows from voice….

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The 13 Pre-Order Strategies That Increase Book Sales

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We recommend checking out this article: https://www.amarketingexpert.com/the-13-pre-order-strategies-that-increase-book-sales/

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If your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure success when it comes to selling your books.

Including pre-order campaigns in your author marketing plan is a great way to build buzz. Additionally, it’s an excellent excuse to engage fans and draw in new ones. And perhaps most importantly, pre-orders can prove very lucrative for sales, when done right.

It’s important to note that a lot of these strategies include a request that people email you a copy of their Amazon receipt in exchange for an offer or prize. Not only is this a simple way to verify who’s really buying…

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How to interact with readers on Goodreads

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We recommend checking out this article: https://buildbookbuzz.com/how-to-interact-with-readers-on-goodreads/

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“I can’t figure out Goodreads!”

It’s a common author lament. While Goodreads is a social network of sorts, the site for book lovers doesn’t look, feel, or operate like Facebook, Twitter, Instagram, and other platforms you might use. It’s so different, in fact, that many authors simply ignore it because doing that is easier than spending the time required to understand the site and how to use it.

That’s a shame, because the best authors are also big readers, and Goodreads is the place to be if you love books. It’s where avid readers share what…

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How To Create A Compelling Book Cover

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We recommend checking out this article: https://www.thecreativepenn.com/2018/05/16/how-to-create-a-compelling-book-cover/

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Readers do judge a book by its cover. Whether they are wandering through a physical bookstore or scrolling through an online shop or Instagram channel, a well-targeted, genre-specific cover will catch their eye. 

How To Create A Compelling Book CoverMaybe it’s enough to make them want to click and read on. 

In today’s article, Tim Hawken gives some tips for compelling cover design. 

The importance of helping your readers in the age of attention saturation.

We live in a world where attention is measured in blinks. Social media is weaponised to grab eyes and feed people in…

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Don’t forget to also check out our list of recommended Book Marketing Tools!

Use Book Excerpts To Promote Your Book

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We recommend checking out this article: http://blog.bookbaby.com/2018/05/use-book-excerpts-to-promote-your-book/

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By BookBaby author Carolyn Howard-Johnson

Here’s a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

In the second edition of The Frugal Book Promoter, I suggest that authors write articles and sell them (or give them away) to blogs and publications, print and online. It is an especially good way to get exposure for authors who are shy, don’t want to speak or do appearances, or think they’ll hate marketing but just love to write. So I was pleased to see an op-ed piece in the LA Times written by Patricia Marx, a former Saturday Night Live writer and a staff writer for The New Yorker using book excerpts for promotion.

The little credit at the end of he…

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Reboot Your Book To Sell More Books

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We recommend checking out this article: https://www.amarketingexpert.com/reboot-your-book-to-sell-more-books/

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I have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now – especially if your goal is to sell more books. There are lots of reasons revising and re-releasing your book is a good idea. Maybe you didn’t get it quite right when the book first launched, maybe it needs revision, or maybe the book is old and you want to breathe new life into it by re-releasing it. These are all great reasons to consider a reboot. And it’s certainly a great way to sell more books. Once you’ve made this decision, your next question might be whether or not you need a new book cover.

In almost every case, the answer to this is going to be a resounding yes.

But there are a few exceptions!

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A Change in Perspective: Tips for Writing from Multiple Points of View

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We recommend checking out this article: http://www.writersdigest.com/editor-blogs/there-are-no-rules/craft-technique/a-change-in-perspective-writing-from-multiple-povs

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by Charles Soule

My novelThe Oracle Year, just out this April from Harper Perennial, is one of those books in which the story is told through multiple POVs. Each chapter shifts the eyes and mind through which we’re experiencing the story, and while we do keep circling back to a few main characters, I’d say there are still maybe 10 different points of view. (Now I’m running through them in my head, counting them up. Yeah, at least 10.)

I didn’t invent this technique—it’s been around since the dawn of literature, and more recently, George R.R. Martin uses it with great success in his Song of Ice and Fi…

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Turn Your Core Values Into The Heart Of Your Author Business With T. Thorn Coyle

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We recommend checking out this article: https://www.thecreativepenn.com/2018/05/14/core-values-author-business-thorn-coyle/

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Your author business can be an extension of your values and another step on the journey of your life. In fact, if you can integrate your truth into your writing, it will only be more powerful, as I discuss with T. Thorn Coyle in today’s show.

Turn Your Core Values Into The Heart Of Your Author BusinessIn publishing news, I talk about #cockygate [Writer Beware] and why it’s likely that these type of trademark issues will likely continue as the market matures.

Also, my thoughts on the Waterstones buyout by Elliott Advisors [Guardian], Sainsburys & Asda potential merger [I…

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Don’t forget to also check out our list of recommended Book Marketing Tools!