How to Get Holiday Book Sales: Steps 1-3

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We recommend checking out this article: http://blog.bookbaby.com/2017/11/holiday-book-sales-steps-1-3/

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By BookBaby author Steven Spatz

In the spirit of the 12 Days of Christmas, I’ve complied a dozen tried-and-true tactics for holiday book sales. These are 12 of the most effective plans and strategies we’ve seen authors use to hit it big at the cash register.

Whatever your flavor of celebration, the rapidly approaching holiday season is a great time to sell your published eBook or printed book. After all, it’s a $3 billion business for booksellers at the end of the year, and according to Dominique Raccah, CEO of Sourcebooks, 25 percent of trade books are bought as gifts.

How do you get your share?

In the spirit of the 12 Days of Christmas, I have I have a dozen tried-and-true selling ideas for the holiday season. These are 12 of the most effective p…

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5 Book Marketing Deadlines for Black Friday Through New Years

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We recommend checking out this article: https://www.amarketingexpert.com/holiday-book-marketing-deadlines/

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Holidays are quickly coming up and if you aren’t utilizing them as a part of your book marketing campaign, it’s not too late to do so.

Are you making the most of the upcoming holidays to bolster your book marketing? It’s not too late!…
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Black Friday

Date: November 24th, 2017

What you can do: The day after Thanksgiving stores (and shoppers!) are focused on finding the steepest discounts, so play the game.

Many ecommerce and online retailers take advantage of the Black Friday frenzy as well, especially since Cyber Monday is a comparatively new phenomenon.

So figure out a catchy way to do a percentage off, because it fits the theme of Black Friday and people are instantly drawn to it.

Ideally have your b…

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New: Use Thema Subject Categories to Classify your Book!

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We recommend checking out this article: https://pressbooks.com/blog/new-use-thema-subject-categories-to-classify-your-book/

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Pressbooks now lets you categorize your book using Thema, a new global subject classification system for books. These subject categories will appear on the homepage of your webbook. For users on a hosted Pressbooks instance, these categories will help classify your book on your network’s catalog. Thema subject categories are free, and are already being used internationally. They have also been…

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Writing Tips: What Is Emotional Shielding and Why Does it Matter For Your Character?

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We recommend checking out this article: https://www.thecreativepenn.com/2017/11/16/emotional-shielding/

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When we create characters for our fiction, we bring aspects of ourselves into their personalities. That may include emotional wounds, flaws, false beliefs and biases. 

Emotional ShieldingIn today’s article, Becca Puglisi, co-author of The Emotional Wound Thesaurus, outlines how emotional shielding might work for designing characters, but also perhaps, how we can see it in ourselves. 

In the real world, we’re all products of our pasts. Good and bad, the people, events, and situations we’ve encountered have influenced us in profound ways, impacting our morals and beliefs, our day-to-day habits, our pe…

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9 Ways an Editing Tool Helps You Polish Your Manuscript

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We recommend checking out this article: http://blog.bookbaby.com/2017/11/an-editing-tool-helps-polish-your-manuscript/

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By BookBaby author Lisa Lepki

An editing tool uses powerful algorithms to compare your content with that of thousands of published authors. It finds where your writing is clunky or awkward and helps turn your prose into a dynamic, compelling piece that gets readers’ attention.

Did you know that hundreds of thousands of writers are using editing tools to help polish their manuscripts these days? And more and more editors are requiring that their clients tighten up their texts with an editing tool before they submit them.

Sounds great. But how do they work?

An editing tool like ProWritingAid uses powerful algorithms to compare your content with that of thousands of published authors. It finds where your writing is clunky or awkward and helps turn your prose into…

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How Indie Authors Can Sell More Books with a Bookbub Deal

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We recommend checking out this article: https://www.amarketingexpert.com/sell-more-with-bookbub/

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Indie authors get to test out a number of book marketing options, and one of these should be a Bookbub feature.

You’ll find new readers by offering your book at a discount and convincing people who aren’t familiar with your work, to buy.

Are you utilizing @bookbub in your book marketing arsenal? It’s a great way of letting readers know…
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That being said, Bookbub features are notoriously tough to get so you should be submitting your titles every month.

Don’t give up, because the opportunity to sell more books is worth it!

Use the discount sweet spot

Most discount eBook sites recommend dropping your book $1.99 or less.

It seems counter intuitive but you really will sell more books by lowering your price.

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Is Your University an Open Textbook Network Member? Now, You Can Save on PressbooksEDU

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At Pressbooks, we want to do all we can to support the open textbook and OER ecosystem. That’s why we’re offering a special discount on PressbooksEDU networks to Open Textbook Network institutional members. Open Textbook Network institutional members can now take 30 percent off the cost of PressbooksEDU Silver and Gold plans. Pressbooks EDU Silver and Gold plans are private, standalone Pressbooks…

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How to create a book publicity tip sheet

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We recommend checking out this article: https://buildbookbuzz.com/how-to-create-a-book-publicity-tip-sheet/

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tip sheet

When Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout Ireland, she had immediate success that included newspaper and television exposure for her book, Kathleen and the Communion Copter

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Being an Independent Author is Like Being a Marathon Runner

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We recommend checking out this article: http://blog.bookbaby.com/2017/11/independent-author-is-like-a-marathon-runner/

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By BookBaby author Eva Lesko Natiello

At a writers conference, you are presented with so much advice; figure out what feels right for you. Enjoy the journey and stay engaged. It’s a long and glorious road, just take one step at a time.

It seemed more than a coincidence that BookBaby’s inaugural Independent Authors Conference (IAC) took place on the same weekend as the New York City Marathon. Independent authors and marathon runners have a lot in common!

First off, writing and publishing a book is certainly no sprint. Not unlike the runners on race day, a book’s release happens after weeks, months, and years of careful, meticulous work and planning. Just like the runners at the start of the race, the authors who make it to release day are truly hardy, tenacious, a…

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Stability Of The Indie Business Model and Positioning for the Next Phase of Growth: My Coast Business Workshop 2017 Round-Up

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We recommend checking out this article: https://www.thecreativepenn.com/2017/11/13/stability-of-the-indie-business-model-positioning-for-growth/

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Change is speeding up, but the fundamentals of the indie author business are actually stabilizing. In today’s show, I talk about how you can bed down your processes in order to position for the next phase of growth and offer ways to balance your time so you can continue to create, even as you scale.

StabilityPositioningI spent the last week of October on the Oregon Coast at the Business workshop, presented by Kristine Kathryn Rusch and Dean Wesley Smith, along with a number of other speakers. I also spoke this year and co-presented on some panels. Here are some of my thoughts and lessons learned – and pictures from my …

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