We recommend checking out this article: https://www.amarketingexpert.com/nextdoor-big-break-media-coverage/
Here’s an excerpt…
For many business owners and authors, there’s very little glamour in regional media – mostly because the lure for national is always there, beckoning. But the challenge is that with so much “noise” and so many people vying for attention, it’s harder than ever to get national media attention. And even if you could, does it really matter? Will it get you as much bounce as you’d like?
A recent article in Poynter media, found that regional is surpassing national by 36%, which is a huge margin. A lot of it has to do with the nature of national media stories, which are often overwhelmingly negative. As a result, folks are tuning in closer to regional outlets that have stories more relevant to their daily lives.
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Read the rest of the article through the url at the top of the post.
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