Book Trailers: What They Are, What They Were, And What’s Next

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We recommend checking out this article:

Here’s an excerpt…

I’m fascinated by book trailers. On the one hand, they seem like an awesome way to bring a book to life and catch the attention of impatient scrollers on Facebook or YouTube. They can definitely drive potential buyers to your books and I’ve used them myself as part of launch campaigns for fiction and non-fiction.

book trailersOn the other hand, they can be a waste of money with a pitiable number of views and no associated book sales.

In today’s article, Adam Cushman talks about what has changed with book trailers and why they might be worth considering. 

About five years ago a friend asked me to direct …

Read the rest of the article through the url at the top of the post.

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