Book Marketing (and Publicity) is not About Book Sales

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We recommend checking out this article: https://www.amarketingexpert.com/book-marketing-publicity-not-book-sales/

Here’s an excerpt…

Book sales. A lot of authors live and die by these two words and yes, they’re important but when it comes to book marketing, they aren’t the only thing that matters. And while it’s not a bad thing to focus on book sales, it shouldn’t be your only measurement of success.

Book marketing and publicity is about relationships, creating them, building them, and fostering them. But it’s also about taking advantage of every opportunity that comes your way, or growing something into an opportunity to gain more exposure and sell more books.

Think of your campaign as building blocks or bricks. One thing builds on another and on another to create a campaign that isn’t just gaining you exposure, but book sales as well. Let’s dig a little deeper.

Book marketing isn…

Read the rest of the article through the url at the top of the post.

Don’t forget to also check out our list of recommended Book Marketing Tools!

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