Use Book Excerpts To Promote Your Book

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By BookBaby author Carolyn Howard-Johnson

Here’s a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

In the second edition of The Frugal Book Promoter, I suggest that authors write articles and sell them (or give them away) to blogs and publications, print and online. It is an especially good way to get exposure for authors who are shy, don’t want to speak or do appearances, or think they’ll hate marketing but just love to write. So I was pleased to see an op-ed piece in the LA Times written by Patricia Marx, a former Saturday Night Live writer and a staff writer for The New Yorker using book excerpts for promotion.

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