Creating a Book Trailer That Sells Books

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By BookBaby author Margaret Broucek

While a video can be a great attention-getter online, a poor-quality book trailer can be disastrous for your promotions. Here are ways to create a book trailer that sells books.

If you’re nearing the publication and promotional phase of your novel’s life, then you may be thinking of creating a book trailer — a short video to pique viewers’ interest in your story. The benefits of trailers all involve attracting attention on social media and the novelty of experiencing a print product via video. In my personal social media experience, trailers are shared far more often than posts with only photos or text, and according to Business Insider, “Online video ads are getting three times more clicks on average than other digital ad formats.”…

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