We recommend checking out this article: https://buildbookbuzz.com/6-book-marketing-lessons-from-the-big-guys/
Here’s an excerpt…
Sometimes, you can find book marketing lessons in unexpected places.
The Goodreads blog recently published a detailed case study about how Celeste Ng’s second book became a best-seller. “Case Study: How Penguin Press Made ‘Little Fires Everywhere’ a Roaring Success” outlines the publisher’s marketing support, which includes Goodreads activity.
It would be easy to dismiss this article as irrelevant to you and me and most other authors. The vast majority of novelists – regardless of the publishing model used – simply aren’t enjoying Ng’s success.
Your books are…
Read the rest of the article through the url at the top of the post.
Don’t forget to also check out our list of recommended Book Marketing Tools!