What Indie Authors Can Learn About Branding from IHOP

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We recommend checking out this article: https://www.amarketingexpert.com/what-indie-authors-can-learn-about-branding-from-ihop/

Here’s an excerpt…

Indie authors are in a unique position to mold and develop their brand at their own pace and in their own way, but just because you have more flexibility than a traditionally published author doesn’t mean you don’t have to be careful, and you need to be aware of easily things can go off the rails.

The IHOP Effect

There’s a lot being written about IHOP as a viral marketing success story, and in many ways, that’s true. They wanted to cause a stir, and they definitely did that.

Because they’re so big and because they have such a long history they’ll likely survive this foray into the burger market, but that doesn’t mean they’re not a great example to use as a cautionary tale – and how it relates to your branding as an indie author.

IHOP’s whiplash c…

Read the rest of the article through the url at the top of the post.

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