We recommend checking out this article: https://www.amarketingexpert.com/what-indie-authors-can-learn-about-branding-from-ihop/
Here’s an excerpt…
Indie authors are in a unique position to mold and develop their brand at their own pace and in their own way, but just because you have more flexibility than a traditionally published author doesn’t mean you don’t have to be careful, and you need to be aware of easily things can go off the rails.
The IHOP Effect
There’s a lot being written about IHOP as a viral marketing success story, and in many ways, that’s true. They wanted to cause a stir, and they definitely did that.
Because they’re so big and because they have such a long history they’ll likely survive this foray into the burger market, but that doesn’t mean they’re not a great example to use as a cautionary tale – and how it relates to your branding as an indie author.
IHOP’s whiplash c…
Read the rest of the article through the url at the top of the post.
Don’t forget to also check out our list of recommended Book Marketing Tools!