We recommend checking out this article: https://buildbookbuzz.com/3-fiction-lead-magnet-ideas/
Here’s an excerpt…
“Lead magnet” is a marketing term for the gift you give readers as an incentive to add themselves to your email list.
Think of it as an ethical bribe.
This isn’t optional. To get people to sign up to receive occasional author updates or a regular newsletter, you need to offer them a free, downloadable gift. It has to be something your readers, fans, or audience need or want.
My primary lead magnet is a one-page PDF file with my “Top 5 Free Book Promotion Resources.” Authors receive it when they complete the form on the right side of this screen or on a pag…
Read the rest of the article through the url at the top of the post.
Don’t forget to also check out our list of recommended Book Marketing Tools!