We recommend checking out this article: http://www.writersdigest.com/writing-articles/by-writing-goal/marketing-your-work/amazon-billboards-leveraging-amazon-ads-for-books-book-detail-pages-authors
Here’s an excerpt…
Authors can leverage ads and Book Detail pages on Amazon to make them work like a “billboard” of sorts. But in order for your Amazon billboards to help sell more books, they must display certain characteristics.
by Rob Eagar
What if I told you that authors can learn a lot about marketing from billboards on the side of the road? For example, whenever you drive down the highway, you see billboards promoting local restaurants and attractions along with national hotel chains, beverage companies, movies, and public service announcements.
If billboards didn’t exist, thousands of people would never know certain products or services were available. Countless businesses rely on billboards to help increase awareness and drive sale…
Read the rest of the article through the url at the top of the post.
Don’t forget to also check out our list of recommended Book Marketing Tools!