Are You Falling Victim to This Big Book Marketing Blunder?

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We recommend checking out this article:

Here’s an excerpt…

One of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that. Because you may “think” you have the right reader, and you’re targeting them accordingly. But as is often the case, when an author comes to me saying “I’m doing everything right, but my book isn’t selling!” one of the culprits of this lack of sales could be the genre. Let me give you an example.

Some years back, we got a call from a traditional publisher who had a book that they’d been pushing into the true crime market, and heavily. The book had gotten some acclaim there, but not nearly enough. The publisher had bigger expe…

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