We recommend checking out this article: https://www.amarketingexpert.com/how-early-should-you-start-marketing-your-book/
Here’s an excerpt…
I get this question a lot, about the timing of a campaign and when to actually start marketing your book. It’s a valid question, because most, if not all book marketing advice blogs and books will tell you to start early. Which is good advice, but early can be relative in certain circumstances.
But in order to understand where this information came from, and how it’s changed, let’s take a look at how publishing timelines have evolved.
Most of the “start marketing your book early” warnings are ones you’ll get from folks who are involved in traditional publishing, because they have other markers that they need to consider. For example, if you’re with, let’s say, Simon & Schuster and you have a Fall release for your book, they’ll probably need to pitch y…
Read the rest of the article through the url at the top of the post.
Don’t forget to also check out our list of recommended Book Marketing Tools!