We recommend checking out this article: http://blog.bookbaby.com/2018/10/book-selling-strategies-and-tactics-dont-get-caught-in-the-monkey-trap/
Here’s an excerpt…
By BookBaby author Brian Jud
To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics.
There is a unique way to trap monkeys in the islands of the South Seas. The natives drill a small hole in a coconut, hollow it out, and fill it with rice. When a monkey puts its hand in the coconut to get the food, it cannot remove its clenched fist. Refusing to let go of their prize, the monkeys are unable to escape.
You can get caught in a similar trap if you become conditioned to avoid risks and persist in using strategies that might have worked in the past but don’t get the results you need in today’s marketplace.
Don’t just do something, stand there…
Read the rest of the article through the url at the top of the post.
Don’t forget to also check out our list of recommended Book Marketing Tools!